Volkswagen was eager to tell the public about their new Polo car, which is made out of 95% recyclable materials, so they enlisted German firm DDB to come up with some creative advertising. The result is these hilarious oversized “Car Recycling Bins” that have an auto-shaped slot. The bins are obviously too small to fit an actual car into, but we hope they’re getting some use while they raise brand awareness.
Volkswagen's Car Recycling Bins Promote the 95% Recyclable Polo
by Yuka Yoneda, 10/13/10
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