Yuka Yoneda

Volkswagen's Car Recycling Bins Promote the 95% Recyclable Polo

by , 10/13/10

volkswagon, ddb, creative advertising, green advertising, recyclable materials, polo, green design, eco design, recycling, germany

Volkswagen was eager to tell the public about their new Polo car, which is made out of 95% recyclable materials, so they enlisted German firm DDB to come up with some creative advertising. The result is these hilarious oversized “Car Recycling Bins” that have an auto-shaped slot. The bins are obviously too small to fit an actual car into, but we hope they’re getting some use while they raise brand awareness.

Via Design Made in Germany

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  1. rkrebs October 19, 2010 at 4:05 pm

    The Plastics industry has worked for nearly a decade including work with the Argonne National Labs to find new innovative ways to recycle plastics …to a video … http://www.freesciencenews.org/Car_Recycling_Hessinger/AutoRecyclingwTrishHessinger.wmv and see this from Argonne: http://www.plastics-car.com/Recycling/Recycling-of-End-of-Life-Vehicles_1.aspx

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