In the wake of its emissions cheating scandal last year, Volkswagen has been working hard to distance itself from the diesel market. To further that mission, the carmaker has promised to launch the world’s first high-volume electric car – one that will rival other affordable EVs on the market. Can the company repair its fractured reputation by offering up a mass-market electric car that just about anyone can afford?
The yet-unnamed electric vehicle will sport new 48-volt onboard power supply technology and a range of at least 186 miles. Volkswagen representatives haven’t talked about pricing or release dates yet, but it’s understood that the new EV will be an intended rival to the Chevrolet Bolt and Tesla Model 3. The plan to release a stand-alone EV is part of a larger strategy to repair the carmaker’s reputation, reportedly handed down by the new CEO Dr. Herbert Diess, who took over after Martin Winterkorn resigned when the scandal gained international attention.
Auto industry experts are watching VW with a sharp eye given last year’s controversy, but so far, all of the news sounds pretty good. Autoblog reports that VW’s upcoming EV will be “based on the same front-wheel-drive platform” as the EV version of the eighth-generation VW Golf, which is due out in 2018. Current eGolf models sell for $22,000 and up after federal tax credits, and the new EV is expected to have a lower price tag, making it more accessible to the average car buyer. It’s not known at this time whether the new unnamed EV will come to market before or after the eGolf, but it is clear the two models will share some technology while serving different target audiences.
To recap, we still don’t know what Volkswagen’s mass market EV will be called, how it will look, what it will cost, or when it will be released. However, we know it’s coming – all in due time.
Via Clean Technica