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WALMART GOES FLUORESCENT

Posted By Jill Fehrenbacher On January 3, 2007 @ 4:05 am In Green Lighting,New York City,Renewable Energy | 22 Comments

compact fluoresent bulbs, walmart, Wal-Mart, [1]

It can be easy to bad-mouth Wal-Mart, but according to the New York Times [2] the megaretailer is getting behind compact fluorescent bulbs in a big way this year, with the goal to get them into at least 100 million homes by 2008 [3]. It’s easier said than done — despite the fact that compact fluorescents use 75 percent less electricity and last ten times longer, consumers have remained loyal to inefficient incandescent bulbs, partly because fluorescents have a higher initial cost and generally give off less pleasing light — but if anyone has the retail muscle to make it happen, it’s Wal-Mart, right?


The Times
reports that they’ve been looking for better ways to market the bulbs, including better placement in store, getting manufacturers to change packaging to emphasize energy savings, and even a website proposed by “An Inconvenient Truth” producer Lawrence Bender that would track sales of compact fluorescents at retailers around the country, showing real-time data about how much energy Americans have saved by switching. No matter how they get there, if Wal-Mart [3] is able to accomplish its goal, by 2008 the United States will have saved $3 billion in energy costs. We’re glad to see the big box retailer taking such initiative.

+ The New York Times [2]


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[1] Image: http://inhabitat.com/2007/01/03/walmart-compact-fluorescent-bulbs/

[2] New York Times: http://www.nytimes.com/2007/01/02/business/02bulb.html?ex=1325394000&en=78dfdd6856cb7590&ei=5090&partner=rssuserland&emc=rss

[3] 100 million homes by 2008: http://walmart.triaddigital.com/defaultrendercontent_ektid8822.aspx

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