Jill Fehrenbacher

What Recession? For Cupcake Bakers, Business is Booming

by , 10/04/10

cupcakes, bakery, recession, business, green business, cupcake business, nyc

At a time when many businesses are throwing in the towel, why are more and more new cupcake shops opening up everywhere? It’s not just sheer sugary audacity – the sweet treats might be some of the few consumer goods that are seeing a boom even in the wake of joblessness and general frugality. We’re even seeing a booming business in vegan and organic cupcakes, like with Inhabitat’s favorite local cupcake haunt Babycakes, which makes delectable gluten-free, nut-free and dairy-free vegan cupcakes. So what’s fueling the cupcake trend? Read on to see why and how some smart entrepreneurs are turning their batter into ‘dough.’

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