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What Recession? For Cupcake Bakers, Business is Booming

Posted By Jill Fehrenbacher On October 4, 2010 @ 7:58 pm In Design,Green Kitchen,Green Products,Innovation | No Comments

cupcakes, bakery, recession, business, green business, cupcake business, nyc [1]

At a time when many businesses are throwing in the towel, why are more and more new cupcake shops opening up everywhere [2]? It’s not just sheer sugary audacity – the sweet treats might be some of the few consumer goods that are seeing a boom even in the wake of joblessness and general frugality. We’re even seeing a booming business in vegan and organic cupcakes, like with Inhabitat’s favorite local cupcake haunt Babycakes [3], which makes delectable gluten-free, nut-free and dairy-free vegan cupcakes [3]. So what’s fueling the cupcake trend? Read on to see why and how some smart entrepreneurs are turning their batter into ‘dough.’ [2]


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[1] Image: http://inhabitat.com/wp-content/blogs.dir/1/files/2010/10/cupcake1.jpg

[2] why are more and more new cupcake shops opening up everywhere: http://www.openforum.com/idea-hub/topics/lifestyle/article/what-recession-for-cupcake-bakers-business-is-booming-jill-fehrenbacher

[3] Babycakes: http://www.babycakesnyc.com/

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