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Will.i.am, Coca-Cola’s ‘Ekocycle’ Initiative Welcomes Levi’s and Case-Mate

Posted By Tafline Laylin On October 27, 2012 @ 12:59 pm In Accessories and Fashion,Design,Innovation,Recycled Materials | No Comments

will.i.am, coca-cola, recycling, ekocycle, Levi's, Case-Mate, youth, headphones, recycled materials, recycled clothing, PET, New Era, Dr. Dre, design, education

Since Will.i.am and Coca-Cola launched their ‘Ekocycle’ initiative [1] in July to educate the hip, young crowd about the importance of recycling [2], scores of brands have joined the fun, including Levi’s and Case-Mate. The jeans and smart phone [3] and tablet accessory companies both joined last week with new products made with either partial or fully recycled materials, while Dr. Dre and New Era have been a part of the fun all along. This educational campaign is also aimed at helping today’s youth understand the role their purchasing decisions play in the bigger economic and social picture.


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URL to article: http://inhabitat.com/will-i-am-coca-colas-ekocycle-initiative-welcomes-levis-and-case-mate/

URLs in this post:

[1] Will.i.am and Coca-Cola launched their ‘Ekocycle’ initiative: http://inhabitat.com/will-i-am-launches-ekocycle-line-of-products-made-from-recycled-waste/

[2] importance of recycling: http://inhabitat.com/re-nuble-wants-to-repurpose-your-organic-waste-into-renewable-energy-and-fertilizer/

[3] smart phone: http://inhabitat.com/adzero-is-the-worlds-first-bamboo-smartphone/

[4] READ MORE >: http://www.ecouterre.com/levis-case-mate-join-will-i-am-coca-colas-ekocycle-recycling-initiative/

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