WindMade Label Will Tell You if Green Energy Powers Your Purchases
Posted By Brit Liggett On January 17, 2011 @ 12:28 pm In Renewable Energy,Wind Power | 2 Comments
The WindMade label, which was just announced today, will be a new way for you to see whether or not the products you’re buying were manufactured using wind energy . The initiative has been supported by a host of wind power  groups and companies — including the Danish wind company Vestas  — and hopes to help make products that are powered with green energy more attractive to consumers.
Electricity generated from renewable sources is still more costly than less eco-friendly sources like coal and natural gas, therefore making products that are powered by green a bit more expensive. The backers behind the “WindMade” label hope to create a demand for products made with wind power  by slapping evidence right on their packaging.
Though the exact process has not been announced it has been noted that a series of checks and tests will be involved to make sure that the products  that display this logo are actually being created with wind power — greenwashers beware, this label won’t be easy to fake. “We hope that this will create a strong element of consumer pull, which will accelerate the pace of wind energy development globally,” said Ditlev Engel, Vestas chief executive.
Via Reuters 
Lead image by Dirk Ingo Franke
URL to article: http://inhabitat.com/windmade-label-will-tell-you-if-green-energy-powers-your-purchases/
URLs in this post:
 wind energy: http://inhabitat.com/category/energy/wind/
 wind company Vestas: http://inhabitat.com/new-vestas-headquarters-in-portland-shoots-for-leed-platinum/
 products: http://inhabitat.com/category/products-2/
 Reuters: http://www.reuters.com/article/idUSTRE70G3F020110117
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