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WindMade Label Will Tell You if Green Energy Powers Your Purchases

Posted By Brit Liggett On January 17, 2011 @ 12:28 pm In Renewable Energy,Wind Power | 2 Comments

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The WindMade label, which was just announced today, will be a new way for you to see whether or not the products you’re buying were manufactured using wind energy [1]. The initiative has been supported by a host of wind power [1] groups and companies — including the Danish wind company Vestas [2] — and hopes to help make products that are powered with green energy more attractive to consumers.

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Photo by Dirk Ingo Franke

Electricity generated from renewable sources is still more costly than less eco-friendly sources like coal and natural gas, therefore making products that are powered by green a bit more expensive. The backers behind the “WindMade” label hope to create a demand for products made with wind power [1] by slapping evidence right on their packaging.

Though the exact process has not been announced it has been noted that a series of checks and tests will be involved to make sure that the products [3] that display this logo are actually being created with wind power — greenwashers beware, this label won’t be easy to fake. “We hope that this will create a strong element of consumer pull, which will accelerate the pace of wind energy development globally,” said Ditlev Engel, Vestas chief executive.

Via Reuters [4]

Lead image by Dirk Ingo Franke


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URL to article: http://inhabitat.com/windmade-label-will-tell-you-if-green-energy-powers-your-purchases/

URLs in this post:

[1] wind energy: http://inhabitat.com/category/energy/wind/

[2] wind company Vestas: http://inhabitat.com/new-vestas-headquarters-in-portland-shoots-for-leed-platinum/

[3] products: http://inhabitat.com/category/products-2/

[4] Reuters: http://www.reuters.com/article/idUSTRE70G3F020110117

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