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World’s First TransAtlantic Scent Message to be Sent From New York to Paris
Tomorrow the world’s first scent message will be transmitted via text by Harvard Professor David Edwards at the American Museum of Natural History in New York. Edwards is also the CEO of Vapor Communications, and he has created an iPhone app called oSnap that transmits scents called oNotes via smartphones. The scent, still to be determined, will reach Edward’s colleague Christophe Laudamiel at Le Laboratoire in Paris, and it will be returned with something fragrantly Parisian.
Edwards wants to transmit scents as a new way to send heartfelt messages- giving a snippet of life in New York, or a daily scent in Europe to loved ones in America. The app also plays on olfactory memory, using the power of smell to remind a loved one of a special time- through text messaging!
With oSnap, Edwards can choose from 32 scents in the app that can be combined in 300,000 different ways. The scent will accompany an image, and then be tagged. For example, as Fast Company explains, if Edwards chooses to send a pizza scent, he will tag the message with “tomato,” “cheese,” “pepper,” and “onion.” When the smell text is received, Laudameil will download it on a device called an oPhone, which was developed to translate oNotes into actual scents. The message will activate specific chips, much like printer cartridges, that will release the scent when air is spun over them. The smell message will be transmitted for ten seconds, which is enough time for the receiver to take in the aroma.
After the test, Vapor Communications will launch an Indiegogo campaign to get oPhones on the market and into consumers hands for $149 by 2015. If all goes as planned, your Facebook posts, Tweets and Instagrams could soon be accompanied by your favorite smells.
Via Fast Company
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