Would you ride your bike more often if it looked like a horse? That’s the idea behind “Horsey”, a set of wooden accessories you can attach to your bicycle to make it look like a pet horse, and therefore encourage people to bike more often instead of driving. Designed by Eungi Kim, the novel idea was one of the shortlisted entries in Designboom‘s Seoul Cycle Design Competition 2010. “I wanted to give a special look to bicycles so that people would care about cycling not only as transportation but also as a lovely pet,” said Kim of her design. We’re not quite sure that people would ride their bikes more if they were “horseyed” out, but it sure would attract attention to your wheels in the streets!

Via Designboom