Gallery: Yellow Pages Finally Launches Phone Book Opt-Out Website

The YPA is calling the site the National Yellow Pages Consumer Choice & Opt-Out Site, because it allows you to opt out of all books or choose to receive selected books. I clicked through through the opt-out process, and was first surprised to see that I am eligible to receive 9 different phone books for my area in Chicago, produced by a range of publishers. Some of the major publishers, like RH Donnelly, Dex, Yellowpages, Verizon SuperPages, and AT&T Yellow Pages have already rolled out some opt-out and on-demand-only services in select areas, but you practically had to be a private detective to find how to place your request. With the YPA site, all of your area phonebook publishers are listed in one spot, making the process easier.

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