Radhika Sawhney

Yves Behar's Refreshing New Design for SodaStream Source Set to Launch at MOST in Milan

by , 04/05/12

SodaStream, SodaStream by Yves Behar, yves Behar, milan design week, Salone Del Mobile 2012, milan furniture fair, Most Milan, Most showroom, Soda bar at milan

Inhabitat favorite Yves Behar just unveiled an ultra-clean, minimalist redesign for the SodaStream Source home soda system. Set to be launched at the MOST showroom space at this year’s Milan Design Week, the stylish system makes a strong statement in the kitchen, and it also avoids the use of thousands of bottles and cans, which often end up in landfills.

SodaStream, SodaStream by Yves Behar, yves Behar, milan design week, Salone Del Mobile 2012, milan furniture fair, Most Milan, Most showroom, Soda bar at milan

SodaStream teamed up with renowned designer and social entrepreneur Yves Béhar to revolutionize the product invented in 1903, which makes carbonated drinks from tap water. Giving an update to the enduring classic, Béhar’s concept re-examines every element of the SodaStream system, including the interface, design and material selection.

What strikes immediately about the design is its cleanliness and simple streamlined forms, which not only underscores purity in the kitchen, but also reflects upon a philosophy of a clean environment. The elegantly redesigned carbonating bottle easily locks into place with a single-push motion. Powered by a CO2 canister, the refined mechanics of SodaStream Source make the entire top surface responsive to touch, adding to the minimalist approach. The strength of carbonation is visible through an LED display, providing instant, visual feedback, making the whole process very intuitive to the user.

Famed for his mantra of ‘reduce and refine’, Béhar explains, “Disposable water bottles are going away, and so they should, so now is the time to rethink our soda bottles as well. I am a big fan of the spirit of SodaStream which places environmental responsibility alongside family and fun at the centre of its purpose. SodaStream uses technology to reduce the complexity and waste of sparkling water and soda, and this is the quality I focused on; creating a simple and beautiful object for the kitchen while keeping 21st century values.”

Daniel Birnbaum, CEO of SodaStream, comments, ‘The collaboration with Béhar was natural for us. His track record proves that he is aligned with the same social and sustainability values as SodaStream, and his innovative designs are respected globally. At SodaStream we realise that world-class design is a prerequisite to securing space on the countertop, the most precious real estate in millions of kitchens worldwide. With Yves, we have combined outstanding design talent with best-in-class engineering resources to improve the functionality and ease-of-use of our products. The result is a system that looks beautiful, works well, and has mass appeal.’’

To present, and truly communicate this eco alternative to bottled fizzy drinks, SodaStream has set up the SODA BAR at MOST which will be serving up free drinks to all. Also designed by Béhar, it will be the only completely bottled-beverage-free zone at the Salone. Set to the dramatic backdrop of a full size cruise liner, a beautiful chandelier installation will complement the bar. This chandelier made of 550 recycled plastic water bottles, demonstrating the amount of waste that can be avoided by using the SodaStream system.

+ Yves Behar

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