Are you tired of going to the store for veggies, only to come back home to find yourself with a load of useless un-eco-packaging? Overwhelmed by the wasteful nature at his local market, Ben Huttly, a Visual Communication student at the Arts University College at Bournemouth (UK), took matters into his own hands and came up with an inspired zero-waste packaging system for fruits and vegetables. Not only is Huttly’s design delightfully modern and minimal, but its is also biodegradable and can even be planted!
The tag is made with lots of tiny seeds that will sprout when planted on soil
Through experimentation and innovation, Huttly developed a packaging that has no negative impact on the environment. The wrap-up string has been made from biodegradable unbleached cotton, and the laser cut tag removes the need to use harmful inks. Moreover, each tag has been formed with thousands of tiny seeds that will sprout when planted in soil, in turn providing for homegrown fruits and vegetables.
Ben Huttly’s communication piece represents truly sustainable packaging - minimal to the maximum and inspring to budding green thumbs.
+ Ben Huttly
Images © Ben Huttly
This idea is great. I love the design and the innovation, and it’s good to see people taking initiative in green design. But are laser cutters better than ink? I know it reduces material waste, but laser cutters require a relatively large amount of energy to operate, so is there a net gain in environmental benefit? (I’m not sure exactly how the different factors of either printing method compare, but it’s important not to ignore any factor when it comes to issues like this. You could be solving one problem while creating another.) Either way, I really like this idea and I think industrial suppliers should follow his lead.
What a wonderful concept. I’ve seen plantable cards and gift tags, but this is great – I’d love to see it in the supermarkets in the future
Great. Should be something for The Fabulous Beekman Boys http://t.co/yR1iXWr
Wow, Great! I’d love to buy this vegetables and fruits, and plant, grow, eat them. How could you developed this great IDEA?! Awesome! I scrab this article in my blog. Thank you!
I love the idea but for vegetables you have to ask the question, do they need packaging at all? Unfortunately, sometimes design can impede message and the message for vegetables is clear “Organic” or “Not” — which should be labeled on a bin of carrots rather than each carrot.