UK-based trend-forecasters The Future Laboratory and Dutch architecture firm Concrete joined forces to design a revolutionary hotel concept for people who work and travel. ZOKU, which is Japanese for family, tribe or clan, is about to open its first branch in Amsterdam and will feature beautiful apartment-like facilities filled with transformable furniture and hidden features. Is it the end of the hotel room as we know it?
ZOKU’s loft-like innovative concept of making global living easier comes just at the right time, as more people are going nomad and working remotely. Designed for traveling professionals to live, work and socialize with like-minded people, it features all the comforts of the home and more. The hotel rooms, furnished by Danish brand Muuto, feature a large working/eating table, lounge area, sleek kitchen, plenty of storage, a bedroom accessed via a pop-up staircase and even hanging pull-up rings for keeping fit.
Equipped with super fast WiFi and a 32-inch LED TV with BYOC (Bring Your Own Content!), it accommodates guests from one night to three months. To encourage socializing and co-working, there are flexible work spaces, a roof terrace, a 24/7 shop, a bar, gym, games room and even a music room where you just grab an instrument from the wall. And instead of traditional hotel staff there will be ‘Sidekicks’, global-minded people that will give personalized info on the local scene.
The first ZOKU is expected to open in Amsterdam in the fall and other creative cities like Barcelona, Hamburg, London will follow.
Photos by ZOKU