The future of the Lincoln brand is here with the introduction of the all-new 2013 Lincoln MKZ hybrid sedan. Lincoln originally unveiled the new MKZ at the 2012 New York Auto Show in April, and it just announced pricing for the vehicle – it’s set to hit the streets this fall with a price tag starting at $36,800, and the best part is that the MKZ Hybrid starts at the same price point as the base MKZ.

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“The new MKZ and MKZ Hybrid are proof of our commitment to reinvent the Lincoln brand for a new generation of Lincoln customers,” said Jim Farley, group vice president, Global Marketing, Sales and Service. Buyers can choose between three powertrains for the new MKZ – a 240 hp 2.0L four-cylinder, a 300 hp 3.7L V6, and a 188-hp hybrid system that pairs a 2.0L four-cylinder with a 70-kilowatt electric motor.

The 2013 MKZ Hybrid can travel up to 62 mph in full electric mode and it is expected to retain its title as the most fuel efficient premium midsize sedan with a 41 city mpg / 36 highway mpg rating. Exclusive to the Lincoln MKZ Hybrid is a SmartGauge with EcoGuide. This instrument cluster coaches drivers to become more fuel-efficient, creating visual rewards in the form of the growth of virtual flowers on the system’s right-most screen for the driver’s efforts to operate the car in a fuel-efficient manner on a long-term, day-to-day basis.

“The all-new Lincoln MKZ represents a new day for Lincoln and we consider it a worthy new calling card for a reinvented brand,” said Farley.

+ Lincoln