Airbnb has become the world's leading online platform for travelers who crave a more authentic lodging experience. Now the company has made headlines again, this time for meeting the needs of another type of travler--migrating birds! A poster child for the success of the growing sharing economy, Airbnb makes it easy for those who have unused space (spare rooms, basement apartments, or even entire homes) to let it out to those who'd rather stay somewhere more exciting than a chain hotel. The company's recently unveiled "Every Traveler Deserves a Home" campaign features adorable birdhouses made in the exact likeness of the 50 most interesting properties available for rent on the Airbnb.com.
The campaign, created by Airbnb’s agency of record, Pereira & O’Dell in San Francisco, takes a creative spin on travel. Instead of promoting the site’s unique rental properties in a traditional way, the company commissioned a team of artists to create 50 birdhouses inspired by Airbnb spaces.
Each birdhouse is absolutely exquisite, a miniature version of homes from all corners of the globe—there’s a cottage in Austin, a modern retreat in Michigan City, a circus caravan in France, and a gypsy wagon in the UK. Each and every birdhouse depicts a property that’s available for rent (by human travelers) on the website right now.
The birdhouses will be on public display in New Orleans at Audubon Park’s Tree of Life on December 16-22. By visiting birdbnb.com, people can view a short documentary-style film that captures the essence of “Every Traveler Deserves a Home,” as well as a 360-degree view of the installation in New Orleans. Also on the site, people can also learn about the artists, miniatures experts, the ornithologist that consulted on the project, the director of the short film and musicians that participated in the effort.
“The film peeks inside the artists’ creative process as they travel to unique Airbnb spaces, craft ornate birdhouses at their shops, and then unveil them together at the Tree of Life,” explains a press release. “The artists are accompanied at the base of the tree by singer and songwriter Zach Shields performing his original track, featured in the film, ‘Home to You’ while birds discover their new homes.”
All images © Airbnb