Anyone will tell you that one of the keys to running a successful business is creating a website that can effectively market your product or service. But have you ever considered the importance of website analytics? Online analytics are essential tools when it comes to understanding your customer base – not only do analytics measure traffic to your website, but they can track online conversions, measure the ROI on your marketing campaigns, help you assess the effectiveness of you site’s interface, and much, much more. If you’ve been searching for a way to ramp up your business model in a cost-effective way, but are still a novice when it comes to using this software, then take a cue from Inhabitat’s founder and online analytics expert extraordinaire, Jill Fehrenbacher. Read on for Jill’s list of the best analytics tools available for website owners today — from Google Analytics to Chartbeat, Quantcast and more!