Ocean plastic just got a flashy new awareness effort—in Manchester United Football Club jerseys. Adidas has teamed up with Parley for the Oceans to release a kit utilizing recycled ocean plastic and inspired by the team’s 1968 European Cup Final win. Manchester United director Richard Arnold said in a statement, “We are all acutely aware of the threat of plastic to the environment and we are delighted to be able to raise further awareness with this recycled kit, which I am sure the fans will love.”
Manchester United’s third kit features a navy blue shirt adorned with gold detailing from Parley for the Oceans and Adidas. It’s a throwback to the team’s 1968 royal blue kit in order to celebrate the 50th anniversary of its European Cup victory. But the blue also calls to mind the world’s oceans, which are plagued by plastic pollution. Adidas Category Product Director Oliver Nicklisch said, “We all need to change the way we think and act towards our oceans…By working with Manchester United to create new, stunning jerseys made with Parley Ocean Plastic, we hope that we can highlight the issue of plastic damaging our oceans, and ultimately encourage and inspire football fans to join us in creating a better environment for everyone.” Players will don the kit for the first time on the field during Manchester United’s summer tour in the United States.
This isn’t the first time Adidas and Parley for the Oceans have collaborated; they’ve also created running shoes and clothes with plastic plucked out of the oceans. The apparel is available for purchase on Adidas’ website. The plastic upcycled in their clothing is sourced from beaches, coastal communities, and shorelines.
Images courtesy of Adidas and Parley for the Oceans