Whether you plan to swim laps, go diving or just sunbathe in the backyard, Aerie’s new collection of sustainable swimwear is sure to make a splash. Made from recycled nylon, the REAL GOOD Swim line offers comfortable swimsuits in vibrant colors and playful patterns. The brand is aligning with the summer’s most anticipated trends, like ruffles and leopard prints.
The new REAL GOOD Swim collection uses recycled nylon yarn for a soft touch along with recycled rib for the lining of every product. This is not the brand’s first foray into sustainable swimwear, though; last year, Aerie partnered with REPREVE to launch a collection of swimsuits made from over 1.2 million recycled plastic bottles.
“As members of the apparel industry, we feel a growing responsibility to reduce our impact on the planet,” said Avery Gold, Aerie swimwear designer. “We want our designs to not only make you feel great about your body, but also about your carbon footprint.”
You can go bold or subtle with these sustainable swimwear pieces. There’s a sleek, black ribbed one-piece with cut-outs and ties to bring some drama, or pink floral two-piece sets with ruffles and wrap detailing. A blue paisley two-piece complements pool water and features a high-cut bottom, a popular trend this season referencing the resurgence of other ’90s styles. A striped one-piece offers a scoop back that is comfortable while swimming laps or floating along leisurely.
Another popular piece is the ruffled bandeau top, which comes in a variety of colors and patterns and features a bandeau body with ruffled straps for a playful touch. The collection also includes rash guards. Two-piece items can be mixed and matched to complement your unique style. Prices range from $19.95 to $59.95, and the brand typically offers two-for-one or other deals to reduce the price further.
Aerie’s REAL GOOD Swim collection is part of the brand’s larger goals to become more sustainable.
“We have committed to being carbon neutral in our own operations, including corporate offices, DC’s, stores, and business travel by 2030,” Aerie said on its website. “We’re also working to reduce the carbon footprint in our supply chain by 40% by 2030 & 60% by 2040.”
In addition to the swimwear, Aerie sells a line of REAL GOOD leggings, and we expect the product offerings to grow in the coming years. The brand has several sustainable partnerships in place, including with One Tree Planted, REPREVE and The Better Cotton Initiative. While there is always room for improvement, it is inspiring to see larger, well-known brands begin to commit more seriously to improving their business practices for a better world.
Images via Aerie