The tech world is buzzing about today’s big reveal from Apple, but some of the most exciting news for design lovers has already taken place. The tech giant announced that it has hired legendary designer Marc Newson as VP of design. Newson is know for his futuristic designs, which include furniture, watches, shoes and even cars and airplanes.

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Newson has been working with the company for a while now, and many speculate that he helped design a watch for the company, which may possibly be revealed in today’s announcement. Newson has worked for companies as diverse as Nike, Louis Vuitton, Ford and Leica. His iconic style includes organic, sculptural forms that have sold for astonishing figures, like a handmade Lockheed Martin chair, which went for $1.6 million in 2006.

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Newson will work under Jony Ive, who calls Newson, “without question one of the most influential designers of this generation,” in a statement to Vanity FairTime magazine agrees, naming Newson one of the 100 most influential people of 2005. The move coincides with Apple’s recent attempts to lure fashion editors and bloggers to today’s live announcement, indicating that the company may have shifted its focus to the world of fashion and design.

Via Upstart, and CNET

Lead image via Financial Times, image via Damon Garrett