Four years after closing its first European outpost in London, tech giant Apple is reopening its Regent Street store following an extensive renovation helmed by Foster + Partners. Since closing the space in 2004, the tech giant developed a new, more customer-friendly interior filled with light and living trees.
Apple’s new Regent Street store designed in collaboration between Foster + Partners, Jonathan Ive and Angela Ahrendts, Apple’s senior vice president of retail. Located in a nineteenth-century building with a restored Grade II-listed facade, the new interior pays homage to the area’s architectural heritage and traditional craftsmanship.
The tree-filled, double-height grand hall creates a kind of town square that invites people to mingle, check out the products and socialize. Accentuating transparency and accessibility, the Regent Street store is bathed in natural light which improves visual connections between the two levels. Portland stone adorns the interior of the wall facade, while luminous ceiling panels-the longest in the world, according to Apple-cover the entire ceiling.
The interior features a warm material palette, with stone, wood and terrazzo creating a dynamic interplay of textures. Display tables are placed along a new interactive wall display called The Avenue. The center of the space is called The Forum, where customers can learn from experts and enjoy different entertainment content. A new meeting space and Apple’s Genius Bar is located on the mezzanine level. The new store will open to customers on Saturday.