Aston Martin is known for building sexy sports cars, but none of them could be described as “green” or environmentally-friendly – until now. The automaker just unveiled its new DBX concept, which is its take on an all-electric sports car, at the Geneva Motor Show. The result? Stunning.
“The DBX Concept is a challenge to the existing status quo in the high luxury GT segment,” stated Aston Martin CEO Dr Andy Palmer. “It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible.”
The DBX concept is powered by inboard-of-wheel electric motors that and are powered by lithium sulphur cells. Other new tech advancements include a drive-by-wire steering system, head-up displays for both the driver and passenger and a new auto-dimming smart glass. Since the electric motors are housed in the wheels, there’s plenty of room for four passengers and all their cargo in the DBX concept.
“A concept car such as this should, in my view, challenge conventional thinking and explore the art of the possible. In the DBX Concept, I believe we have created a new type of luxury car that can not only broaden the appeal of Aston Martin to a whole new generation of customers, but sit with pride alongside the rest of our range,” stated Andy Palmer.
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