Sam Bencheghib, a 22-year-old athlete and environmental activist, has kicked off his effort to become the first person to run across America — and he’s doing it all to raise awareness about plastic pollution. Bencheghib’s initiative is a collaboration with his nonprofit Make a Change World and Parley for the Oceans.

He started out his journey last week after a ceremony that included remarks from the Assistant Secretary General of the U.N. Environment Program. He will run 20 miles a day, six days a week, for five months, stopping in 13 states including Pennsylvania, Ohio, Indiana, Illinois, Missouri, Kansas, Colorado, Arizona and California.

Related: Man plans to swim the Pacific Ocean to raise awareness for plastic pollution

“In times of such environmental concern, we’re really on a countdown,” Bencheghib said. “I really believe that no idea is crazy enough and so I think that by running 3,000 miles, it’s definitely a crazy feat, but it’s a good metaphor to showcase the severity of the plastic problem in the ocean. It is also an incredible opportunity to engage with as many communities as possible to tell them about the effects of plastic.”

Throughout his journey, Bencheghib will stop at schools and businesses to educate people about the plastic pollution crisis and encourage them to sign on to Parley’s pledge to take action. His advice is to avoid using plastic when possible, intercept plastic that is incorrectly heading to landfills or waterways and redesign plastic waste into recycled and upcycled materials. Bencheghib will be running in Adidas sneakers upcycled from ocean plastic in a marketing partnership with Parley.

“Sam and his brother Gary have already proven with previous initiatives that the real superpower of change lies in courage and individual action,” said Cyrill Gutsch, founder and CEO of Parley for the Oceans. “Everyone can change the world. Step by step. We need to include everyone in this conversation — fostering awareness and action to address these issues and drive solutions because they affect everyone, even those away from the coasts and major cities. This is an invitation to everyone who wants to rise up and have a role in the movement.”

You can follow the Ocean2Ocean run via social media and watch video updates at www.makeachange.world.

+ Make A Change World

+ Parley for the Oceans

Photography by Eric White and Charlie Rubin via Parley for the Oceans