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2015 Milan Expo, Milan Expo, UK Pavilion Milan Expo, Milan, pavilion architecture, pavilions, virtual beehive, honeybees, honeybees dying, honeybee population, LED lights, Wolfgang Buttress

The team designed a proposal that aims to bring visitors closer to the British landscape and emphasize the pressing issue of dying honeybee populations. Besides Nottingham-based artist Wolfgang Buttress, the team includes fashion designer Paul Smith and specialist engineer Simmons Studio. Responsible for the manufacturing and production will be UK-based Stage One, while construction work will be done by RISE.

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Visitors will walk through an orchard and wildflowermeadow with seating and a pathway that leads to the main volume of the pavilion. Passing the entry that features a virtual hive reacting to signals from a real beehive, the visitors will trace the path of a honeybee as it moves from its food source to a bee colony.

+ Wolfgang Buttress