Can ice cream save the world? For Vermont ice cream makers Ben & Jerry’s, the answer is a resounding “yes”. Their new flavor, Save Our Swirled, is sending out an SOS to Ben & Jerry’s fans around the world to take action on climate change. The brand is encouraging fans to sign an Avaaz petition calling for world leaders to take a serious stance on the climate at the UN Climate Summit in Paris this year. “Our goal is for international leaders to work towards 100 percent Clean Energy by 2050,” the Ben & Jerry’s website says.
Save Our Swirled, launched with the tagline “If it’s melted, it’s ruined,” is a base of raspberry ice cream, mixed with marshmallow and raspberry swirls and dotted with dark and white fudge ice cream cones. The promotional video for the flavor shows blocks of ice cream shaped into the words Save Our World melting into a sticky puddle when heated just two degrees above normal. “For Ben and Jerry’s, it’s a mess, for the planet, it’s a metaphor,” the video says. “While a two degree change may not seem like much, the truth is, it means the world to us.”
Related: Packaging the future: The road to greener packaging at Ben & Jerry’s
For the US leg of the Save Our Swirled Tour, the Ben & Jerry’s team will travel the country in a Tesla Model S, bringing free ice cream to the masses along with their message on climate action.
Fans of frozen treats and polar ice caps can Tweet @BenJerrysWest to request the tour to bring ice cream to their neighborhoods.
Via Design Taxi
Images via Ben & Jerry’s
