Berry+ is a 95% berry-based, 100% plant-based laundry soap. Unlike conventional detergents that come in heavy plastic jugs, Berry+ comes in a 2ml (a little less than half a teaspoon) microdose capsule. Each microdose is fully recyclable and the outer packaging is an 80% non-GMO, plant-based bio-resin clam shell. The Moderns, a multidisciplinary branding agency and design think-tank in Manhattan, developed the green detergent’s packaging, branding, and go-to-market strategy.