Brazilian sustainable sneaker company Cariuma has released its newest collection of completely vegan and natural footwear. All styles in the fall Pantone collection are made of organic cotton canvas and raw natural rubber gathered through ethical tapping. Released on August 12, the new vegan shoes come after a similar Color of the Year collaboration that sold out on pre-order after just one week and gained a waitlist of 5,000 hopeful customers.
The collection is inspired by the unique color palettes found in nature from different regions around the world. The Picante color comes from Arizona’s red rocks and desert, while the Bungee Cord green is inspired by free climbers on El Capitan in California. Blueprint blue recalls the last spot on the horizon where the sky blends into the sea, and Snow White is inspired by the snowy white mountain caps on Everest. The black shoes, dubbed Moonless Night, resemble the dark days of Alaskan winter. These naturally occurring tones are chosen for versatility so that each color is easy to match with your style, even as the seasons change.
Cariuma is on a mission to take a stand against fast fashion as well as other wasteful and unsustainable practices in the fashion industry. The brand’s IBI collection, for example, was the first sneaker made from bamboo and RPET, making it 30% to 40% lighter than common sneakers.
Perhaps even better, every purchase of a pair of vegan shoes from Cariuma will go toward planting two trees in the Brazilian rainforest, directly aiding in reforestation and preservation of endangered species and natural habitats. These reforestation efforts will focus on native Brazilian species such as the Jacaranda, Pau-brasil-branco, Peroba, Caroba and the Murici-da-mata.
Prices in the new Pantone collection range from $89 to $98, depending on style.
Images via Cariuma