Most of us can’t imagine the stress and shame that come along with being homeless. Services that are meant to help those without a place to live mean well, but often they treat homeless individuals like unfeeling cattle–expecting that they should take what they’re given because “beggars can’t be choosers.” A clever pop-up store in South Africa rejects that hurtful perspective, and uses some unique marketing to distribute clothing to those who need it most in the Cape Town area. Click the link below to find out what they did, and how well it’s working.