Coca-Cola has launched a new “natural” and “healthy” soda line called Coca-Cola Life. Starting with a market test drive in Argentina this June, the soda company swapped out their iconic red color for a green sleeve and created a low-calorie and naturally sweetened drink that’s marketed as clean, fresh and natural. But are we really supposed to believe that Coca-Cola has gone green?

Continue reading below
Our Featured Videos
coca cola, coke, green coke, organic coke, greenwashing, plantbottle, healthy coke, stevia, coca cola life,

In an effort to follow consumer demand for environmentally friendly products, Coca-Cola Life was created as a natural and healthier alternative to regular Coke, with a 60% reduction in calories.

The key to Coca-Cola Life is the formula’s new blend of sugar and the no-calorie natural sweetener stevia, which is extracted from plants native to South America. And according to NPR’s Bob Mondello, even with the substantial caloric reduction, Coca-Cola Life tastes almost the same, if not a bit sweeter than regular Coke.

For the final green touch, the stevia-sweetened soda is sold in Coca-Cola’s “PlantBottle,” a fully recyclable bottle composed of 30% vegetable fiber.

But is Coca-Cola Life truly a sustainable product? Critics of PlantBottle say the product is misleading: bottle production requires excessive amounts of water and by creating a non-biodegradable product, Coca-Cola only exacerbates the landfill problem.

But although Coca-Cola Life might not be an ideal solution, it does show the company making an interesting attempt. Coca-Cola’s decisions are swayed by market demand and if consumers stay educated, critical and vocal, they have the purchasing power to demand more environmentally wholesome products. Whether or not Coca-Cola actually knows what such a thing is, is another matter.

Via Treehugger

+ Coca-Cola Life