Could green be the new blue? The Dasani bottled water brand hopes so. Owned by The Coca-Cola Co., Dasani wants to up the ante for more sustainable packaging with a product lineup including aluminum bottles and cans — available as early as this fall.
The new changes are part of Coca-Cola’s Global World Without Waste efforts to make 100 percent of its packaging completely recyclable by 2025. It also plans to manufacture its bottles and cans with an average of 50 percent recycled material by 2030.
“While there is no single solution to the problem of plastic waste, the additional package and package-less options we are rolling out today mark an important next step in our effort to provide even more sustainable solutions at scale,” said Lauren King, brand director of Dasani, in a news release Tuesday.
Come fall, the company is releasing aluminum can options to the northeastern U.S. The canned water will expand to other areas in 2020 and will be joined by the addition of new aluminum bottles of water in mid-2020. The new HybridBottle, also released in 2020, will be made with a mixture of up to 50 percent of a renewable, plant-based material and recycled PET.
Other innovations in the lineup include “lightweighting” across the Dasani package portfolio to help reduce the amount of virgin PET plastic acquired by the Coca-Cola system. Labels are also changing and will read “How2Recycle” on all Dasani packages in an effort to educate and encourage consumers to recycle after use.
As mainstream consumers continue to focus on reducing plastic pollution, large companies like Coca-Cola say they want to reduce their waste. Incidentally, Coca-Cola produced 3.3 million tons of plastic in 2017, according to a recent report by the Ellen MacArthur Foundation.
Plenty of environmental activists have pointed the finger at companies such as Coca-Cola, too. For instance, a study published by Greenpeace referred to Coca-Cola as “the most prolific polluter” compared to other top brands. Why? During several beach clean-ups held around the world, Coca-Cola products were among the most collected.
Image via Coca-Cola Co.