Coca Cola just launched a new bottle that’s as cool as ice. The soda megabrand is offering Coke to its Colombian market, served in a chilled bottle made of ice. Once your ice-cold beverage is consumed, the packaging melts away, leaving nothing to throw away or recycle. The ice bottle joins 7Up, which introduced an ice vending machine in Argentina a few months ago that melted once all of its beverages were dispensed.

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Both the ice bottles and Melting Machine are not just a great marketing scheme, but also an almost entirely environmentally friendly gimmick for sustainable design lovers. Coke-shaped ice bottles were filled with the bubbly beverage, then passed out with a slap-bracelet Coke label around the bottom to keep fingers from freezing. Once all the cola is consumed, users can use the remaining ice to cool down on the beach, or even take a chomp out of the edible bottle to keep cool. Once melted, only the bracelet label remains, which can be easily thrown into the recycle bin or worn.

The ice bottles are perfect for the beach because they eliminate the need to clean up empty bottles. True, the ice bottles are best only in summer, but what a fun and eco-friendly way to sip a refreshing drink while on the beach. Now, if only they were filled with something a bit healthier than Coke.

Via Adverblog