Construction on Bjarke Ingels Group’s LEGO House just broke ground yesterday, starting with the installation of six LEGO-shaped foundation bricks. Located at The LEGO Group’s birthplace in the Danish city of Billund, the LEGO House will serve as an “experience center” for an estimated 250,000 annual visitors. Characteristic of BIG’s playful designs, the 75-foot-tall structure will be built out of stacked rectangular volumes that resemble giant LEGO bricks.

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Slated for completion in 2016, the nearly 130,000-square-foot LEGO House will feature interactive displays and installations that will be open to visitors all year round. The six LEGO foundation bricks ceremoniously laid yesterday by three generations of the toy company’s owner group were inscribed with the values of imagination, creativity, fun, learning, carrying, and quality.

“For me the LEGO brick embodies the notion of systematic creativity – that the rigour and rationality of the LEGO brick allows children of all ages infinite possibilities to create their own worlds and to inhabit them through play,” said Bjarke Ingels, Founding Partner of BIG in a press release. “We have been inspired by the modularity of the LEGO brick to create the LEGO House. It will appear like a cloud of interlocking LEGO bricks that form spaces for exploration and exhibition for its visitors within. On the outside the pile of bricks form the roof of a new covered square as well as a mountain of interconnected terraces and playgrounds.”

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In addition to its hands-on exhibits, the LEGO House will also feature a cafe, a unique LEGO store, a public square, and several accessible roof terraces. Since the building will also serve as a public art piece for the city of Billund, the LEGO House’s exterior stairs and rooftop terraces will be free to climb and explore.


+ The LEGO Group

Via ArchDaily

Images via BIG