Those who love the plant-based Beyond Burgers can now rejoice — Costco, a chain of warehouse club stores, is now selling them in bulk at select locations. The roll-out started in Florida, New York and Texas, then followed in Arizona, California, Colorado, Massachusetts, New Jersey, Virginia and more, with eight-patty packs selling for about $15. In most grocery stores, a two-pack of the burgers retails for about $6.
What’s in a Beyond Burger? While it looks, cooks, sizzles and somewhat tastes like a beef patty, Beyond Burger sources its proteins from pea, mung bean, fava bean, brown rice and sunflower. One patty contains 20 grams of protein, but it does not contain any cholesterol, a fact that has helped propel Beyond Meat as one of the largest vegan meat producers in the market. Earlier this year, the company became the first vegan meat brand to launch an IPO, catapulting its startup valuation to $3.9 billion.
Projections estimate the global plant-based market to bring in upward of $140 billion over the next decade as more health- and eco-conscious consumers reduce meat from their diets. Global concerns over industrial animal farming’s impact on the environment and climate are similarly shifting consumer choices, since livestock emerged as a significant contributor to greenhouse gas emissions and the correlative burdens to land, water and energy.
The popularity of plant-based foods is now compelling some of the leading U.S. meat producers to explore and invest in plant-based protein. For instance, Tyson Foods, once an investor in Beyond Meat, will also debut its own line of meatless products in the next few years to meet changing consumer demands. Then there’s Hormel Foods, which has recently unveiled its “plant-forward” vegan meat line called Happy Little Plants, with a flagship product that is soy-based and gluten-free with no preservatives or cholesterol.
Besides the Beyond Burgers from Beyond Meat, Costco likewise stocks vegan meat selections from Nestle’s Awesome Burger and even Don Lee Farms’ organic and gluten-free Better Than Beef burger products.
Images via Beyond Meat