This ain’t no ordinary locksmith shop. Look closer. Much closer. See those beautiful decorative swirls? Those are keys. There are thousands and thousands of keys plastered all over the front of this locksmith’s shop in the West Village neighborhood of NYC. Spotted over on Scouting New York this morning, Greenwich Locksmiths, a 40-year old institution in the neighborhood, revamped their entire facade back in October as a way to stand out from all the other shops. And my, oh my, what a transformation! They need to hold a contest to guess how many keys are on the facade.

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Greenwich Locksmiths has been in business since 1968 and over the years hadn’t changed all that much, until this last fall. Owner Phil Mortillaro decided to get creative and installed the entire facade by himself. Thousand of rusty, multi-colored keys make up the background and trails of swirling, shiny, brass keys make for a beautiful facade.

Keys even cover the inside of the front door and gratuitous skeleton keys were added for extra effect. Mortillaro even custom decorated a metal chair with silver keys in swirls and loops. Even after 40 years in business, Greenwich Locksmiths is considered to be one of the best in the area and is certainly making a mark with one of the best shop facades. If you’re in the area – stop by and check it out. Maybe even get a key made.

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Via Scouting New York

Images ©Scouting New York Flickr