Fraser Mort’s cool bike light is bridging the safety gap between the cyclist and the driver. Designed with the primary aim of making the road a safer place for us two wheeled travellers, the product designer’s bike light puts a cyber spin on cycle safety with these simple, but effective led light emoto-graphics.

Formed out of one solid piece of aluminium which encloses the 8×8 LED dot matrix, the light connects to the bicycles dynamo via a USB socket in the back of the light. With the option to download still graphics, animations or words and phrases via web-based software, there are so many ways to enjoy this fun little gadget.

Check out the designers bike light blog and find out how to exchange designs through the online community, posting them on networking sites like Facebook, Twitter or Flickr.

+ Fraser Mort

Images courtesy of Fraser Mort