Grape-Nuts “What’s Your Mountain?” Rock Climbing Event

Date & Time

START: 7:00 AM May 29, 2013
END: 2:00 PM May 29, 2013


Start your day by summiting a 30-foot climbing wall in Herald Square in celebration of Post Grape-Nuts’ role in Sir Edmund Hillary’s historic ascent up Mt. Everest 60 years ago. Each participant will be given a purple flag to declare a goal, or “mountain”, in their life they would like to conquer, which they will stick to the highest peak they reach on the urban mountain.

Commuters will also have the opportunity to begin their morning with a free sample of Grape-Nuts Fit, the brand’s newest addition featuring a melody of flavors and textures, including lightly crunchy nuggets, crispy granola, puffed barley, cranberries and a hint of natural vanilla flavor.



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