HoursMonday-Saturday 11 a.m. - 7 p.m.
Sunday 12 p.m. - 5 p.m.
This high end West Village shop is run by two mothers, Cristina Villegas-Boujnah and Gena Gerbie. They stock their own line of YOYA organic baby clothing, made in-house, as well as designers like Antik Batik, LemLem, and Simple Kids. In addition, they sell ultra modern furniture for the nursery and a well stocked array of eco-friendly toys.