DIVAK is one company that believes that protecting your eyes can also mean protecting the planet. With new-to-the-market, wood-framed sunglasses, there’s no need to make a choice between the two.
DIVAK sunglasses are the product of a partnership made in Bulgaria between Kiril, who worked as an online marketing specialist, and Ivo, a wood specialist who spent years making sunglasses for fun. More than simply protective eyewear, DIVAK sunglasses are made with the very specific goal of honoring nature during the design and manufacturing process. To meet this goal, the duo developed a process of turning wood into a fashion statement. The resulting sunglasses are eco-friendly, ultra-strong and made of real wood.
Relying on natural materials was important to the DIVAK team, so it selected birch wood, a natural, biodegradable and renewable resource. The company also uses only non-toxic glue and recyclable materials for the other components of the sunglasses. As an added show of its commitment to nature, DIVAK will plant five trees into the wilds of Bulgaria for every pair of sunglasses purchased.
Handcrafted to enhance the wooden texture, the sunglasses are made using an eight-step process that makes the wood look rich and elegant and highlights the grain for an individual look to each pair. To further the quality of construction, DIVAK lenses are made with high-quality German triacetate. The polarized lenses offer UV 400 protection and are pressure-, impact- and water-resistant.
DIVAK sunglasses come in two universal designs: The Tribal model comes in both large and small sizes, while the Cat Eye model features a more rounded appearance and is offered in one standard size. No matter the style, each pair is accompanied by a matching wooden case.
To encourage a full circle of sustainable practices, the company will send free replacement parts if a frame or temple breaks, and it also encourages customers to return old DIVAK sunglasses. DIVAK will dismantle the sunglasses, keep parts that can be used again and recycle the other pieces. Plus, it offers a 50% discount on the next pair.
The company’s Kickstarter campaign was a raging success, earning $14,571 of a $5,000 goal with 194 backers. Now fully funded, the team has moved into production and is working through the COVID-19 pandemic to ensure shipments to its backers. DIVAK is accepting additional pre-orders, too.
Images via DIVAK