Dyson is famous for its bagless vacuum cleaners and other unique household appliances, but founder and chief engineer James Dyson has some bigger plans for the company. James Dyson sent out an email yesterday to the company announcing his ambitions to introduce an electric car by 2020.


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With an investment of at least $2.7 billion and a staff of 400 people, Dyson is hopeful that it can get an electric car to market in the next three years. Dyson has already started hiring engineers from automotive companies to help launch the vehicle.

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Related: James Dyson on using his famous vacuum technology to suck garbage from rivers

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In his email, Dyson outlined how in 1988 a study from the the US National Institute for Occupational Safety and Health that linked the exhaust from diesel engines to premature death in laboratory mice and rats, put the company on a path to improve air quality. Two years later, in March 1990, the Dyson team began work on a cyclonic filter that could be fitted on a vehicle’s exhaust system to trap particulates. Sadly, even though the prototypes were developed, automakers weren’t too interested.

Now Dyson will do away with the need to reduce particulates by creating a zero emissions electric car. James Dyson hasn’t gone too far into the details, since competition in the electric car segment is incredibly strong right now. Several other startups are racing to bring their cars to market, like Lucid and Fisker, so it makes sense that Dyson would try to keep details about its technology under wraps.

+ Dyson

Images @Dyson