Just in time to celebrate National Forest Week from July 13 to July 19, fashion brand Solo New York is planting one tree per purchase for its line of affordable bags made from recycled plastic bottles. The first run of the company’s Re:cycled Collection recycled over 90,000 bottles, and this is just the beginning.
The environmentally friendly manufacturing process starts with discarded plastic bottles otherwise destined for the landfill and transforms them into a high-quality and lightweight recycled PET polyester yarn. The process uses 50% less energy and 20% less water and creates 60% less air pollution than traditional fiber manufacturing, according to Solo New York. The main bodies of the Re:cycled Collection bags are made up of the re-spun plastic yarn; the tags, strings and stuffing are made entirely from other biodegradable and recycled materials.
The Re:store Tote ($54.99) is made with a heather gray material and includes a padded compartment for laptops, an interior organizer section, a key clip, a front zippered pocket, a quick access pocket and a back panel for sliding over luggage handles. The lightweight, 0.57-pound Re:vive Mini Backpack ($24.99) also includes adjustable shoulder straps and black camo interior lining, while the Re:move Duffel ($64.99) includes shoulder straps that are both removable and adjustable.
This is not the first sustainability effort for the popular New York brand — the line also features eco-friendly packaging with fully biodegradable hang tags and recycled boxes. The company also limits use of single-use plastics, and its headquarters is 100% powered by 1,400 rooftop solar panels (which is enough to power 87 homes). Catalogs are printed on paper with 30% post-consumer fiber and are manufactured using renewable energy as well. Now, every bag purchased from the collection will help plant a tree with the National Forest Foundation.
Images via Solo New York