Eco-clothing firm Rapanui has teamed up with infamous British weatherman Michael Fish to raise awareness about climate change. How you ask? Well, the award-winning firm has decided to get the celebrity, who is now a climate warrior, to do a base jump off a block of flats in central London!

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For those of you who don’t know who he is, Michael Fish became a bit of a UK legend after stating on October 15, 1987 that a hurricane wasn’t going to hit. During a broadcast, he said: “Earlier on today, apparently, a woman rang the BBC and said she heard there was a hurricane on the way… well, if you’re watching, don’t worry, there isn’t!”.

A few hours later, the UK was struck by the Great Storm of 1987. It was the worst storm to hit South East England since 1703  and caused record damage as well as killing 18 people. Today, Fish spends his time raising awareness about man’s impact on the planet.

Speaking just before he made the jump, Fish said: “Climate change is so important. We’ve got to do something about it now. If it means that people have to make sacrifices to achieve sustainability, if it means jumping off a building, then so be it.”

And on the Rapanui blog, he wrote: “Despite what most people think, my TV career was not based on my stunning good looks. I’m a highly qualified meteorologist –  and lately I’ve been thinking a lot about climate change. It’s probably the biggest problem we’ve ever faced and it’s not going away. If we want to live sustainably, we need to take action now, not when it’s too late. The problem is, there’s not much in the way of action going on. As a proud owner of a Rapanui t-shirt or two, we decided to do something together to make a point about sustainability.”

“I decided to show that anyone can take action and change. B.A.S.E. jumping  (where you throw yourself off a roof, freefall, then open a parachute) is possibly one of the most dangerous things one can do with themselves. I decided to do one myself. If a 68-year-old meteorologist / fashion icon can do a B.A.S.E. Jump off a block of flats, surely things like riding a bike instead of driving, or buying more sustainable products at the shops can’t be so hard?”

Click below to watch Michael Fish make the jump, and if you want to support Rapanui’s cause, feel free to browse their website.

+ Rapanui Clothing