A Finnish hotel is changing the tourism industry by showing that sustainability can really pay off. When guests consume less energy, attend ecological activities and make sustainable dietary choices during their visit, the price tag of their stay can be discounted by up to 50 percent. Benefiting the environment means guests can save more at Arctic Blue Resort.

Set to open in 2022, Arctic Blue Resort will raise customers’ awareness of their environmental impact by encouraging guests to follow more sustainable lifestyles. It helps that the hotel will be located in the rural town of Kontiolahti, famous for its natural landscape and rich ecosystem of forests and estuaries.

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Some of the green gestures guests can take to reduce their bills include mindfully observing electricity usage, food choices and water consumption. Even planting a tree in the resort’s nearby forest garners another 5 percent off the hotel tab.

Designed to be self-sustaining, Arctic Blue Resort will be constructed from natural materials, installed with its own water treatment system and powered by renewable energy sources. Guests can expect accommodations close to nature, with a choice of either enjoying a 360-degree view of the forest or sleeping beneath a star-filled night sky or the Northern Lights. Transportation throughout the resort’s region will be via electric vehicles to assist with the curbing of emissions.

“We want to offer people a world-class eco-vacation and encourage them to make sustainable choices by having emission-based pricing for their stay,” explained Mikko Spoof, the vice president and founder of Arctic Brands Group. “We want the resort to be a place of true tranquility and thus encourage our guests to be more present in the moment and embrace digital detox.”

Arctic Blue Resort will partner with local farmers to supply its food. The hotel menu will understandably reflect the wonders of the Finnish countryside’s seasons.

The hotel will also plan plenty of nature-inspired excursions. Visitors can expect to grow their appreciation of nature with activities such as ice-swimming and snowshoeing in winter, or berry-picking and rowing in high summer.

Tourism that centers around eco-friendly awareness and green living responsibility is likewise the goal of Kontiolahti Mayor Jere Penttilä, who said in a statement, “With Arctic Blue Resort, we want to lead an example by putting emphasis on environmental responsibility and by creating solutions to minimize the negative impact of tourism.”

+ Arctic Blue Resort

Image via Arctic Blue Resort