Minna, Estethica, London Fashion Week, eco-fashion, sustainable fashion, green fashion, sustainable style, ethical fashion, Spring/Summer 2011


Estethica, the leading sustainable-fashion showcase, returned to London Fashion Week this month for its ninth season. The four-year-strong exhibition has become the platform for U.K.’s best and brightest ethical designers. The Spring/Summer 2011 season brought 37 cutting-edge designers to the fore, with each one meeting at least one of Estethica’s primary criteria: fair trade, organic, or use of recycled materials.

Besides the familiar faces we’ve grown to know and love, this season introduced Londoners to no less than 15 new brands, including Lost Property of London, Camilla Wellton, and Partimi.

To commemorate London Fashion Week, Estethica teamed up with the eco-friendly arm of online retailer Yoox to make its designers’ collections available internationally. (They even made a video.) You can now purchase the Autumn/Winter 2010 lines that were presented at London Fashion Week in February.

+ Estethica