Now in its ninth season, Estethica is firmly entrenched as London Fashion Week's premier sustainable-design platform, with each consecutive showcase even louder and more on trend than the one before. Located in the Embankment Galleries of Somerset House, Estethica opened with a champagne reception and powerful speeches from Harold Tillman, chairman of the British Fashion Council, and model-cum-eco-ambassador Laura Bailey. Both touched on the importance of ethics for the future of the industry. The showcase was sponsored by the U.K. fashion label Monsoon (above), which will be launching an ethical collection that mixes traditional Indian embroidery with modern, feminine silhouettes. "Love Monsoon" will debut in February.
ECSTATIC OVER ETHICS
Estethica, the leading sustainable-fashion showcase, returned to London Fashion Week this month for its ninth season. The four-year-strong exhibition has become the platform for U.K.’s best and brightest ethical designers. The Spring/Summer 2011 season brought 37 cutting-edge designers to the fore, with each one meeting at least one of Estethica’s primary criteria: fair trade, organic, or use of recycled materials.
Besides the familiar faces we’ve grown to know and love, this season introduced Londoners to no less than 15 new brands, including Lost Property of London, Camilla Wellton, and Partimi.
To commemorate London Fashion Week, Estethica teamed up with the eco-friendly arm of online retailer Yoox to make its designers’ collections available internationally. (They even made a video.) You can now purchase the Autumn/Winter 2010 lines that were presented at London Fashion Week in February.