For British actress Emma Watson, fast fashion isn’t how we should be making clothes in the modern world. “These workers have no rights and work every hour of the day just to feed their families,” she says. “Fair trade gives families the option to stay together, rather than one or both parents having to move to cities, and they are paid a fair wage. It empowers people and doesn’t take away their dignity.”

“I really believe in fair trade and I just want to see more of it in the world,” Watson says. “I need to know there are more places like Swallows.”

Although Watson, whose “Love From Emma” collaboration with People Tree was met with great acclaim, wasn’t directly involved in designing the ethical label’s Autumn/Winter 2010 collection, fair trade is still a concept she holds dear—more so, in fact, now that she’s witnessed its impact firsthand.

“I don’t know how to impress upon people the importance of fair trade,” Watson says. “It is so hard to get people to care and to realize what a huge difference fair trade can make to someone’s life. It really does make all the difference; the contrast between Swallows and the slums in Dhaka is testimony to that.”

+ People Tree