Good intentions be damned; few women live up to their pledges to wear their bridesmaids’ dresses “again,” let alone their wedding gowns. British actress Keira Knightley, however, will not be branded a liar. The Anna Karenina star has been spotted in the same tea-length strapless Chanel Couture frock no fewer than three times over the past five years, including at her own self-described “no-frills” wedding in May.

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THRICE AS NICE

The dress was first pictured at a pre-British Academy of Film and Television Arts party in 2008, back when Knightly was dating actor Rupert Friend. For her nuptials to musician James Righton, the blushing bride paired it with a Chanel tweed jacket, a daisy-chain garland, and ballet flats.

The dress was first pictured at a pre-BAFTA party in 2008, back when Knightly was dating actor Rupert Friend.

The pale-pink tulle number made a third public appearance on Tuesday on the red carpet at the Serious Fun Gala in London, except this time Knightley modified it with a sheer embroidered overlay with sleeves. Completing the look, a pair of Jimmy Choo slingback sandals.

Looks like third time’s the charmer.

[Via The Cut]