Ada Zanditon, Autumn/Winter 2011, Fall/Winter 2011, London Fashion Week, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, On/Off


Ada Zanditon is one of Britain’s hottest young designers, so we weren’t surprised that her London Fashion Week presentation at On/Off was packed to the gills. (We had to wait in line just to get close to the clothes!) Like her previous collections, Zanditon’s Autumn/Winter 2011 line was inspired by nature. She outdid herself this time, however, by inventing an entirely new species, known as the “Cryoflux,” to encourage us to adapt to the environmental challenges facing our planet.

Zanditon invented a new species, known as the “Cryoflux,” to encourage us to rise to our environmental challenges.

“Under the frozen surface of Jupiter’s moon Europa, has evolved a new species: The Cryoflux,” writes Zanditon in the show notes. “Descending onto earth she arrives in the barren darkness of the Antarctic winter, to explore a frozen world n an unfamiliar state of flux.”

Clad in “vibrant flames and ice-shattering prints,” this fictitious being reflects upon her surroundings. “She voyages through the tenacious climate which is constantly cracking and reforming around her,” Zanditon adds. Lucky for her, she has the wardrobe to match, comprising end-of-line fabrics, locally woven wool melton, Scottish tweed, double-ombre chiffon, silk shantung, vegetable-tanned leather, and organic cotton.

Enter the world of the Cryoflux with this video by Andrew & William Ho.

+ Ada Zanditon