Upcycled top and skirt by Noe?lla Tapasu Koy (France)
Ecouterre is an official media sponsor of the 2014/15 EcoChic Design Award
Impressing the creative team of Shanghai Tang, China's leading curator of modern Chinese chic, would be a daunting feat for anyone. For the 10 finalists of the 2014/15 EcoChic Design Award, the stakes run even higher. Not only do they have to flex their design cunning, but they also have to combine it with an affinity with textile waste. On the line? A three-month residency with the luxury brand, plus the opportunity to co-produce a sustainable capsule collection for global consumption. As contestants from Mainland China, Hong Kong, Taiwan, Singapore, Malaysia, the United Kingdom, Sweden, and Denmark prepare for the grand finale, here's a sneak peek at some the looks that will be hitting the stage on January 21.
Supermodel and competition ambassador Bonnie Chen cuts a fine figure in the photoshoot, which features garments constructed from repurposed textiles such as discarded clothing, end-of-roll samples, industrial surplus, and a castoff Swiss Army blanket or two.
As captured by photographer Tim Wong, the inventiveness of these pieces is palpable. Enlivened by ethical stylist Denise Ho with jewelry by John Hardy, the 10 entries prove that so-called waste can go toe to toe—and hem to hem—with anything the pages of Vogue has to offer.
P.S.: Don’t forget to make a note in your calendar; you can catch a live screening of the show at www.notjustalabel.com.