An oversize 20-page “eco-manifesto” made the rounds at Milan Fashion Week this past week, backed by the unlikeliest of patrons: Charlotte Casiraghi, the daughter of Princess Caroline of Monaco, and the granddaughter of screen legend Grace Kelly. “Fashion is change and reinvention,” declared the first issue of EVER Manifesto. “Sustainability is just the next step. Break the rhythm of fashion. March to a new drum.”

Cittadellarte Fashion

Photo by Enrico Amici


Casiraghi unveiled her project, which examines the intersection of ecology and the arts, at “Cittadellarte Fashion: Bio Ethical Sustainable Trend,” an event held on Tuesday that was part fashion showcase, part panel discussion about the future of sustainable clothing. Guest edited by Franca Sozzani of Italian Vogue, who also cherry-picked the 11 emerging designers who presented at Cittadellarte, the magazine latches upon fashion as its inaugural theme.

Sustainability, Sozzani told The New York Times, is a topic that remains largely unexplored in Italy’s fashion industry. “No one really talks about it because it’s a movement that creates problems for you,” she said. “You have to stop and think of how to change or act.”

Sustainability is a topic that remains largely unexplored in Italy’s fashion industry.

For Casiraghi, who was inspired by the environmental activism of her uncle, Prince Albert II, EVER Manifesto is her way of taking stock of her relationship with consumption. “I haven’t been as conscious as I should have been,” she told the Times.

If you expect the publication to have any fixed publishing schedule, however, you’re out of luck. “We want to publish when we have something to say or have people to support,” she said. “It will be short and meaningful so that people will read it.”

+ Ever Manifesto

+ Cittadellarte Fashion