The form-fitting shirt features Ralph Lauren’s distinctive polo player—in bright yellow, no less—on its chest. Less visible are the silver-coated conductive threads that have been woven into the fibers. A “black box,” which includes an accelerometer and gyroscope, transmits data about the wearer’s heart rate, breathing depth, energy output, and even stress levels into the cloud, where it can be retrieved by a smartphone in real time.
David Brewer, U.S. Open’s tournament director, says the PoloTech shirt could “revolutionize how players train and compete.”
“The fact that Ralph Lauren chose the U.S. Open as the venue to unveil its PoloTech shirt enhances our tradition as a showcase for innovation,” Brewer says in a statement.
Ralph Lauren “continues to be at the cutting edge of fashion and culture,” according to David Lauren, executive vice president of global advertising, marketing, and corporate communications. “Our goal is to create and reflect the ultimate lifestyle, and we believe that a healthy and active life is an essential part of that. Ralph Lauren is excited to help lead the industry in wearable technology in this ever-evolving, modern world.”
The ball boys won’t be hogging the shirts to themselves, however. Marcos Giron, the No. 1 singles player in the Intercollegiate Tennis Association, will use the PoloTech shirt to track his biometrics, before his first Grand Slam in Flushing.
Besides athletics, Lauren also sees a place for the PoloTech in daily life. “Our vision is that this will transcend sports to help us at every age and in every aspect of life,” he says. Reaching far beyond just the needs of elite athletes, PoloTech will offer innovative technology for all ages and lifestyles to promote general wellness and quality of life.”
[Via the New York Times]