Rose Marcario, Patagonia

Rose Marcario assumed the role of president and CEO of Patagonia in January 2014. Prior to this, she served as CEO of Patagonia Works, the parent company of Patagonia, Inc., Patagonia’s COO and CFO. After joining Patagonia in 2008, Marcario quickly embarked on transforming the company’s infrastructure to improve its operations and financial performance. In addition to broadening business throughout Europe, Japan, and Australia, she has helped Patagonia focus on innovation and the development of new product groups, processes, and technologies. Rose came to Patagonia with 15 years’ experience in corporate finance and global operations, including executive vice president in charge of mergers, acquisitions, and private placements for Los Angeles-based Capital Advisors and senior vice president and CFO of General Magic (a spin-off of Apple Computer.). For Marcario, one of the most rewarding aspects of working for Patagonia is the opportunity for hands-on involvement in tackling environmental crises. In response to the 2010 oil spill in the Gulf of Mexico, for example, she spearheaded an initiative to send Patagonia employees to join in relief efforts for the Gulf region. Her environmental activism also includes preservation-focused work with organizations like the Joshua Tree National Park Association and the Mojave Desert Land Trust.