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Safia Minney, People Tree

Safia Minney is the founder and CEO of People Tree, a fair-trade and sustainable fashion label based in the United Kingdom and Japan. Safia has turned a lifelong interest in environment, trade, and social justice issues into an award-winning social business. She's widely regarded as a leader in the fair-trade movement and has been awarded Outstanding Social Entrepreneur by the World Economic Forum and an MBE for her work in fair-trade and the fashion industry.